Learning the Unay Way

Two women sitting against a brick wall, working with wool or textiles, in a rustic indoor setting.
An elderly woman dressed in traditional clothing, including a large black headscarf and multiple necklaces, demonstrates spinning yarn with a drop spindle at a rustic indoor workshop with wooden walls and shelves of hats and textiles.
Close-up of a white wool fibers.

Embark on a journey into the family life, work, and ancestral techniques behind the complex creation of the Kichwa traditional hat

A young boy kneeling on the floor, folding clothes or performing a chore, in a room with rough, textured walls and a cluttered table with various items.

family introduction

Meet Belen Picuasi and her incredible mother! Their inspiring bond and cultural richness offer an inside look at the beautiful story they share. This family life is not just unique but also a vibrant celebration of their heritage.

Life’s Work

A beautiful documentary about a typical workday at Unay Muchiku. First, you'll get to witness the hat-making process in action. Afterwards, you'll visit the famous Otavalo market, known for its wide array of traditional textiles and handicrafts.

What is happening today?

Why is the traditional process no longer practiced? Modern techniques enable speed of creation to give the buyer a cheaper price point but at the expense of quality. It is also incredibly labor intensive. Since just one hat takes a week to two months to create and little profit is returned, it’s understandable that artisans resort to easier, more profitable ways. One must have the physical and mental stamina as well as the passion to fight for the sombrero tradition. Unay Muchiku prides itself on this high standard. 

The Unay Muchiku Process

Boutique

Hats, Scarves, Ponchos, Household, Accessories

The Artist behind it all

The life of Belen Picuasi and the inspiration of Unay Muchiku

read before shopping

Learn what to look for in high quality wool products